November 2008 Entries
How do you grow your league? Player registrations are a critical component of growing a great league. Without player registrations, competition grows stagnant. Infusion of talent slows.
The old method of growing player registrations was twofold: run a high quality league and let word of mouth grow it, or get a soccer celebrity to headline your league to attract players. Both methods work. Of course, it's understood that you need to run a great league, but how do you keep increasing player registrations?
That's where the power of search engine optimization, or SEO, comes into play. SEO is basically the method...
Text messaging and futsal. What do they have in common?
It's really pretty simple. When you think about running a futsal league, part of what you are aiming for is growth of your league. How does the league grow? Well certainly, some of it is the obvious: good competition, starting your games on time, player development, etc. However, each of these areas might be collectively lumped into the the category of "customer experience."
That's where text messaging comes into play. Text messaging can play a great role in customer experience. If you run your league online, which you should be doing,...
I was sitting in the chair at my dentist office having a nice friendly chat with the hygienist (that is while she wasn't cramming some tool in my mouth--I really don't like going to the dentist by the way). She had a couple of kids--both pretty young. Like most young parents she was searching for some good wholesome activities for her kids.
So I told her about Upward. She'd never heard of it. She attended a church but wasn't very involved. I told her to hit the church website and sign up online. Fortunately, the church website allowed people to...