What is the great secret to success for any business, non profit, sports tournament, sports league or club?
It's the experience. A few years back a book came out called The Experience Economy. It highlights the growth of an economy. Basically, we started out growing wheat (commodities). Later, we produced bread for sale (goods). When that bread ends up in a restaurant, we have a service. And finally, when we put that bread in a five star restaurant looking out over a skyline, we have an experience.
That experience can be great or it can be a failure. The goal is to...